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Top Data Gems
- Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard mobile ad posted on June 12, 2013
- Asia Pacific Has Largest Daily Online Gaming Audience posted on June 11, 2013
- Who uses Social Networks in the Netherlands? posted on June 19, 2013
- IAB’s Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners posted on June 12, 2013
- Nearly all consumers who interacted with IAB’s Mobile Rising Star ad formats recalled the ad posted on June 12, 2013
Data Gem Categories
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Data Gem Tags
Android Apple Argentina Australia Brazil Canada Demographics Display Ads E-Commerce Engagement EU5 Europe Facebook France Germany Google Google Sites Growth India Infographic iPhone Ireland Italy Japan LinkedIn London Games Microsoft Mobile Mobile Mondays MobiLens Netherlands Online Video Poland Retail RIM Smartphone Smartphones Social Media Social Networking Spain Sports Symbian Tablet Tablets Turkey Twitter.com U.K. U.S. UK YouTubeData Mine Archives
Tablet Archive
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An Average Monday in the UK: PCs for Lunch, Tablets for Dinner
Posted on February 18, 2013 | No CommentsIn today’s multi-platform environment many people consume content on the go using different devices throughout the day. Looking at the share of device page traffic on a typical work day... -
Mobile Phones and Tablets Now Account for 1 in 8 U.S. Internet Page Views
Posted on October 1, 2012 | No CommentsThe wide adoption of smartphones and rapid uptake of tablets are drastically shifting how Americans consume content online. -
comScore TabLens: Today’s US Tablet Owner Revealed
Posted on August 9, 2012 | No CommentsThe launch of comScore TabLens provides an in-depth, monthly view into U.S. tablet ownership and usage. -
Tablet Users Skew Older and Towards Upper Income Households
Posted on June 11, 2012 | No CommentsA demographic analysis of U.S. tablet users found that the heaviest audience concentration was between the ages of 25-44, accounting for 45.8 percent of users. Compared to smartphone owners, tablet... -
Tablet Audience Nearly 3x as Likely to Watch Video as Smartphone Users
Posted on June 8, 2012 | No CommentsNew insights from comScore TabLensâ„¢ found that more than half of tablet users watched video and/or TV content on their device in April 2012, compared to just 20 percent of the smartphone audience. -
Tablets Contribute 30% of Non-Computer Traffic
Posted on November 3, 2011 | 2 CommentsThe Silicon Alley Insider recently featured comScore Device Essentials in a Chart of the Day infographic on the iPads and tablet traffic. In September 2011, tablets in the U.S. contributed... -
Nearly 7 Percent of U.S. Digital Traffic Consumed Away from Computers
Posted on October 10, 2011 | No CommentsIn August 2011, the share of non-computer traffic for the U.S. increased to 6.8% from just 6.2% at the end of the previous quarter. -
Tablets Now Account for 28 Percent of Non-Computer Digital Traffic in the U.S.
Posted on September 28, 2011 | No CommentsToday, Amazon entered the rapidly growing tablet market with the introduction of the Kindle Fire. The latest data from comScore Device Essentials shows that tablets account for an increasing share of digital traffic as consumers continue to integrate these devices into their connection repertoire. -
Share of Device Traffic in Argentina
Posted on July 4, 2011 | No CommentsIn May 2011, non-computer devices accounted for 1.1% of total web traffic in Argentina. Of this 1.1% of non-PC traffic, mobile devices accounted for 80.0% of web traffic, while tablets accounted for 12.9% of traffic. -
Share of Device Traffic in Chile
Posted on July 4, 2011 | No CommentsIn May 2011, non-computer devices accounted for 2.0% of total web traffic in Chile. Of this 2.0% of non-PC traffic, mobile devices accounted for 79.8% of web traffic, while tablets accounted for 13.5% of traffic.