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Top Data Gems
- Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard mobile ad posted on June 12, 2013
- Asia Pacific Has Largest Daily Online Gaming Audience posted on June 11, 2013
- IAB’s Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners posted on June 12, 2013
- Nearly all consumers who interacted with IAB’s Mobile Rising Star ad formats recalled the ad posted on June 12, 2013
- Nearly a Third of Internet Users in Nordic Countries Access Gambling Sites posted on May 29, 2013
Data Gem Categories
- Advertising (36)
- Africa/Middle East (17)
- Asia/Pacific (60)
- Automotive (1)
- Banking/Finance (15)
- Canada (10)
- Coupon (9)
- E-Commerce (23)
- Engagement (38)
- Europe (227)
- Financial Services (8)
- Gambling (1)
- Government (4)
- Health (3)
- Holiday Shopping (2)
- Latin America (46)
- Mobile (148)
- News & Information (25)
- North America (44)
- Olympics (13)
- Online Gaming (2)
- Online Video (42)
- Politics (1)
- Retail (21)
- Search (6)
- Social Networking (74)
- Spain (1)
- Sports (2)
- Sports London (1)
- Tablet (20)
- Telecom (4)
- Travel (2)
- U.S. (158)
- Uncategorized (4)
- Web Traffic (24)
- Worldwide (43)
Data Gem Tags
Android Apple Argentina Australia Brazil Canada Demographics Display Ads E-Commerce Engagement EU5 Europe Facebook France Germany Google Google Sites Growth India Infographic iPad iPhone Ireland Italy Japan London Games Microsoft Mobile Mobile Mondays MobiLens Netherlands Online Video Poland Retail RIM Smartphone Smartphones Social Media Social Networking Spain Sports Symbian Tablet Tablets Turkey Twitter.com U.K. U.S. UK YouTubeData Mine Archives
Smartphones Archive
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15.5 percent of European Smartphone Owners Have a Tablet
Posted on November 26, 2012 | No CommentsSmartphone penetration in EU5 (France, Germany, Italy, Spain and UK) is now at 53.7% with nearly 130 million people using smartphones in the three month average ending September 2012. Out... -
Getting Smart: U.S. Smartphone Population Reaches 110 Million Consumers
Posted on July 2, 2012 | No CommentsIn July 2007, barely 9 million Americans owned a smartphone – representing just 4 percent of the entire mobile market. -
Apps Account for 4 in every 5 US Mobile Media Minutes
Posted on May 7, 2012 | No CommentsOn Facebook, the top ranked mobile media property by engagement, 80 percent of time spent was represented by app usage compared to 20 percent via browser. -
Smartphones Surpass Feature Phones to Gain Traction Among ‘Early Majority’
Posted on February 28, 2012 | No Comments2011 saw smartphones surpass feature phones to account for majority of new device purchases across several markets in 2011. -
Smartphones and Tablets Fuel the Rise of the Digital Omnivore
Posted on February 13, 2012 | 1 CommentMark Donovan, comScore SVP for Mobile, shares insights on the future of mobile consumption and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead. -
Majority of Mobile Deal-a-Day Audience from Upper Income Segments
Posted on January 30, 2012 | No CommentsIn November 2011, 18.5 million consumers in the U.S. accessed deal-a-day sites via their mobile phones. -
Mobile Devices are Fueling the Social Addiction
Posted on December 22, 2011 | No CommentsThe growth in mobile social networking use can be attributed largely to the growth in popularity of smartphones. -
Convenience Leads as Top Reason for Purchasing on Smartphone
Posted on December 6, 2011 | No CommentsFor those that made purchases using their smartphone, on-the-go convenience topped the list as the most popular reason for purchasing through this channel. -
U.S. Map App Audience Doubles
Posted on July 18, 2011 | No CommentsApplications represented the primary access point for approximately two-thirds of smartphone map users in the U.S. (up 98%), while browser map access was about half as popular as apps and grew at half the rate. -
U.S. Google Android Subscribers by Carrier
Posted on January 13, 2011 | No CommentsThe Sillicon Valley Insider recently featured comScore data in their Chart of the Day. Nearly half of all U.S. Android subscribers belonged to Verizon late last year.