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Top Data Gems
- Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard mobile ad posted on June 12, 2013
- Asia Pacific Has Largest Daily Online Gaming Audience posted on June 11, 2013
- IAB’s Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners posted on June 12, 2013
- Nearly all consumers who interacted with IAB’s Mobile Rising Star ad formats recalled the ad posted on June 12, 2013
- Nearly a Third of Internet Users in Nordic Countries Access Gambling Sites posted on May 29, 2013
Data Gem Categories
- Advertising (36)
- Africa/Middle East (17)
- Asia/Pacific (60)
- Automotive (1)
- Banking/Finance (15)
- Canada (10)
- Coupon (9)
- E-Commerce (23)
- Engagement (38)
- Europe (227)
- Financial Services (8)
- Gambling (1)
- Government (4)
- Health (3)
- Holiday Shopping (2)
- Latin America (46)
- Mobile (148)
- News & Information (25)
- North America (44)
- Olympics (13)
- Online Gaming (2)
- Online Video (42)
- Politics (1)
- Retail (21)
- Search (6)
- Social Networking (74)
- Spain (1)
- Sports (2)
- Sports London (1)
- Tablet (20)
- Telecom (4)
- Travel (2)
- U.S. (158)
- Uncategorized (4)
- Web Traffic (24)
- Worldwide (43)
Data Gem Tags
Android Apple Argentina Australia Brazil Canada Demographics Display Ads E-Commerce Engagement EU5 Europe Facebook France Germany Google Google Sites Growth India Infographic iPad iPhone Ireland Italy Japan London Games Microsoft Mobile Mobile Mondays MobiLens Netherlands Online Video Poland Retail RIM Smartphone Smartphones Social Media Social Networking Spain Sports Symbian Tablet Tablets Turkey Twitter.com U.K. U.S. UK YouTubeData Mine Archives
Mobile Mondays Archive
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Smartphone Shoppers: Top 10 On Device Purchase Categories
Posted on June 4, 2012 | 1 CommentA look at the top purchase categories revealed that almost 1 in 3 of those purchasers bought clothing or accessories on their device, while nearly 1 in 4 purchased tickets. -
Smartphone Platform Wars Intensify as Android and Apple Take the Lead in Most Markets
Posted on February 27, 2012 | No CommentsThe recently released comScore 2012 Mobile Future in Focus revealed that the Google Android and Apple iOS smartphone platforms emerged as leaders across many developed mobile markets. -
Smartphones and Tablets Fuel the Rise of the Digital Omnivore
Posted on February 13, 2012 | 1 CommentMark Donovan, comScore SVP for Mobile, shares insights on the future of mobile consumption and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead. -
Mobile Banking App Usage Increases Dramatically in 2011
Posted on February 6, 2012 | No CommentsIn Q2 2011, 16 percent of the total U.S. mobile audience age 13+ reported using their mobile devices for accessing financial information or carrying out a financial transaction. While browser... -
Majority of Mobile Deal-a-Day Audience from Upper Income Segments
Posted on January 30, 2012 | No CommentsIn November 2011, 18.5 million consumers in the U.S. accessed deal-a-day sites via their mobile phones. -
BlackBerry Users More Likely to be Older and Affluent
Posted on January 23, 2012 | 1 CommentBlackBerry owners were most likely to have their employer cover all or some of their bill (a combined 16.4 percent), demonstrating the device maker's continued focus on business audiences. -
Mobile Health Information Audience Jumps 125 Percent in the Past Year
Posted on January 16, 2012 | 2 CommentsThe mobile audience accessing health information content is on the rise in the U.S., quickly becoming one of the fastest-growing categories. -
U.S. Mobile Email Audience Grows by Nearly 20 Million Users in the Past Year
Posted on January 9, 2012 | No Comments89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month average period ending November 2011, growing 28% from the previous year and representing an additional 19.5 million mobile email users. -
20 Million Americans Scanned a QR Code in October
Posted on December 19, 2011 | 2 Comments20.1 million mobile phone owners in the U.S. used their device to scan a QR code in the three-month average period ending October 2011.









