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Top Data Gems
- Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard mobile ad posted on June 12, 2013
- Asia Pacific Has Largest Daily Online Gaming Audience posted on June 11, 2013
- IAB’s Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners posted on June 12, 2013
- Nearly all consumers who interacted with IAB’s Mobile Rising Star ad formats recalled the ad posted on June 12, 2013
- Nearly a Third of Internet Users in Nordic Countries Access Gambling Sites posted on May 29, 2013
Data Gem Categories
- Advertising (36)
- Africa/Middle East (17)
- Asia/Pacific (60)
- Automotive (1)
- Banking/Finance (15)
- Canada (10)
- Coupon (9)
- E-Commerce (23)
- Engagement (38)
- Europe (227)
- Financial Services (8)
- Gambling (1)
- Government (4)
- Health (3)
- Holiday Shopping (2)
- Latin America (46)
- Mobile (148)
- News & Information (25)
- North America (44)
- Olympics (13)
- Online Gaming (2)
- Online Video (42)
- Politics (1)
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- Search (6)
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- U.S. (158)
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- Worldwide (43)
Data Gem Tags
Android Apple Argentina Australia Brazil Canada Demographics Display Ads E-Commerce Engagement EU5 Europe Facebook France Germany Google Google Sites Growth India Infographic iPad iPhone Ireland Italy Japan London Games Microsoft Mobile Mobile Mondays MobiLens Netherlands Online Video Poland Retail RIM Smartphone Smartphones Social Media Social Networking Spain Sports Symbian Tablet Tablets Turkey Twitter.com U.K. U.S. UK YouTubeData Mine Archives
Ireland Archive
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Small Screens Make a Big Impact Across Europe
Posted on September 19, 2012 | No CommentsIn Europe, the computer is no longer the only access point for digital content. The below chart shows what % of website traffic originates from non-computer devices such as Mobiles... -
Online Retail: UK and Ireland Lead the Way in Europe
Posted on July 13, 2012 | No CommentsNearly 80 percent (314.6 million users) of the European internet audience accessed online retail sites in May 2012. -
Turkey and Ireland Have Highest Penetration of Sports Sites in Europe
Posted on April 13, 2012 | No CommentsNearly 177.1 million internet users (45.8 percent reach) in Europe visited a Sports site in February, representing an increase of 15 percent in the past year. -
UK is the Largest Market for Health Sites in Europe
Posted on January 11, 2012 | No CommentsHealth sites attracted nearly 122.5 million unique visitors in Europe, reaching 32.3 percent of the European online audience in November 2011. -
Rugbyworldcup.com Sees Surge in Traffic Across Continents
Posted on November 25, 2011 | No CommentsThe 2011 Rugby World Cup, held in New Zealand, attracted a lot of attention online. -
The Irish Times Leads Online Newspaper Category in Ireland
Posted on October 11, 2011 | No CommentsIn Ireland, newspaper sites reached more than 75 percent of the total internet audience in August 2011. -
Six Out of Top Ten Markets for Airline Sites are European
Posted on August 26, 2011 | No CommentsAirline sites penetrated 24.9 percent of the internet population in Ireland, making it the top market worldwide for sites such as RyanAir and EasyJet as of July 2011. -
Top 10 Global Sports Markets
Posted on July 21, 2011 | 3 CommentsDuring May 2011, 70.7% of U.S. online users age 15 and older visited a sports site from a home or work computer. -
Q3 Retail Site Penetration Across Markets
Posted on October 26, 2010 | 1 CommentRetail sites were most popular among Canadians in Q3 2010, reaching 89 percent of Canada's online audience.









