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Top Data Gems
- Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard mobile ad posted on June 12, 2013
- Asia Pacific Has Largest Daily Online Gaming Audience posted on June 11, 2013
- IAB’s Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners posted on June 12, 2013
- Nearly all consumers who interacted with IAB’s Mobile Rising Star ad formats recalled the ad posted on June 12, 2013
- Nearly a Third of Internet Users in Nordic Countries Access Gambling Sites posted on May 29, 2013
Data Gem Categories
- Advertising (36)
- Africa/Middle East (17)
- Asia/Pacific (60)
- Automotive (1)
- Banking/Finance (15)
- Canada (10)
- Coupon (9)
- Demographics (1)
- E-Commerce (23)
- Engagement (38)
- Europe (228)
- Financial Services (8)
- Gambling (1)
- Government (4)
- Health (3)
- Holiday Shopping (2)
- Latin America (46)
- Mobile (148)
- News & Information (25)
- North America (44)
- Olympics (13)
- Online Gaming (2)
- Online Video (42)
- Politics (1)
- Retail (21)
- Search (6)
- Social Networking (75)
- Spain (1)
- Sports (2)
- Sports London (1)
- Tablet (20)
- Telecom (4)
- Travel (2)
- U.S. (158)
- Uncategorized (4)
- Web Traffic (24)
- Worldwide (43)
Data Gem Tags
Android Apple Argentina Australia Brazil Canada Demographics Display Ads E-Commerce Engagement EU5 Europe Facebook France Germany Google Google Sites Growth India Infographic iPhone Ireland Italy Japan LinkedIn London Games Microsoft Mobile Mobile Mondays MobiLens Netherlands Online Video Poland Retail RIM Smartphone Smartphones Social Media Social Networking Spain Sports Symbian Tablet Tablets Turkey Twitter.com U.K. U.S. UK YouTubeData Mine Archives
Display Ads Archive
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Who is Advertising on Facebook in France?
Posted on May 3, 2013 | No CommentsIn France, a total of 60.5 billion display ad impressions were delivered across the internet in March 2013, of which 13.5 billion were served on Facebook by over 2100 advertisers.... -
BT Group Overtakes BSkyB as Top UK Display Advertiser
Posted on November 5, 2012 | No CommentsIn 2011, BSkyB (British Sky Broadcasting Group) consistently ranked as the top display advertiser in the UK. In Q4 2011 alone, BSkyB accounted for over 4.4 billion ad impressions, nearly... -
87% of UK Online Audience Could be Tempted by Travel Ads
Posted on April 27, 2012 | No CommentsIn the UK, advertisers in the Travel sector placed nearly 3.1 billion display ad impressions during March 2012, reaching 87 percent of the total internet audience and accounting for 4.5 percent of all display ad impressions served. -
Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content
Posted on March 20, 2012 | No CommentsA U.S.-based vCEâ„¢ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safeâ€... -
3 in 10 display ads delivered are never seen, often because users fail to scroll down the webpage or scroll too fast
Posted on February 24, 2012 | No CommentsA U.S.-based vCEâ„¢ Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had the opportunity to be seen by the consumer, a likely result of a consumer scrolling past the ad before it loaded or a consumer never scrolling the ad in to view. -
97 Percent of French Online Population Exposed to Display Ads
Posted on June 15, 2011 | No CommentsIn April 2011, 97 percent of the total online population in France was exposed to 55 billion online display advertisements. -
How Many Ads Do You Watch Per Content Video?
Posted on June 13, 2011 | No CommentsIn April 2011, 32.6 million UK online video viewers watched a total of 5.4 billion online videos, of which 238.4 million were ads. -
The UK Finance Sector Continues to Invest in Online Display Advertising
Posted on March 31, 2011 | No CommentsAs the recent ad spent figures by the IAB UK show, the top spender in online display advertising last year was the finance sector. -
Total Display Ad Impressions by Category in Canada
Posted on March 9, 2011 | No CommentsMore display ads were delivered on Social Networking sites (+15.6 billion) and Photo Sharing sites (+11.1 billion) in Q4 2010, while E-mail and Business/Finance sites saw declines. -
Share of Display Ad Impressions by Top Publisher Category in 2010
Posted on February 8, 2011 | No CommentsSocial Networking publishers were responsible for 34 percent of the display ads served in December 2010, an increase of 11 percentage points from the previous year.