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Top Data Gems
- Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard mobile ad posted on June 12, 2013
- Asia Pacific Has Largest Daily Online Gaming Audience posted on June 11, 2013
- IAB’s Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners posted on June 12, 2013
- Nearly all consumers who interacted with IAB’s Mobile Rising Star ad formats recalled the ad posted on June 12, 2013
- Nearly a Third of Internet Users in Nordic Countries Access Gambling Sites posted on May 29, 2013
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Android Apple Argentina Australia Brazil Canada Demographics Display Ads E-Commerce Engagement EU5 Europe Facebook France Germany Google Google Sites Growth India Infographic iPad iPhone Ireland Italy Japan London Games Microsoft Mobile Mobile Mondays MobiLens Netherlands Online Video Poland Retail RIM Smartphone Smartphones Social Media Social Networking Spain Sports Symbian Tablet Tablets Turkey Twitter.com U.K. U.S. UK YouTubeData Mine Archives
Advertising Effectiveness Archive
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Attributing Brand Advertising Effectiveness
Posted on July 15, 2011 | No CommentsModel accounts for all of a respondent’s exposures to ads across all publishers, including those that occur prior to and following the survey experience. -
Pre-Testing Ad Creative Pays for Itself
Posted on July 11, 2011 | No CommentsA four year case study conducted from 2006 to 2009 shows how systematic creative pre-testing drives better advertising results and lowers upfront development costs. -
Men and Women Respond Differently To Various Types of Creative Ad Elements
Posted on July 7, 2011 | No CommentsMen were significantly more responsive to ads containing superiority claims. -
Men More Difficult to Persuade with Advertising than Women
Posted on June 2, 2011 | No CommentsIn a study of 292 television copy tests that accounted for about 200,000 respondents, comScore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages than women.