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Top Data Gems
- Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard mobile ad posted on June 12, 2013
- Asia Pacific Has Largest Daily Online Gaming Audience posted on June 11, 2013
- IAB’s Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners posted on June 12, 2013
- Nearly all consumers who interacted with IAB’s Mobile Rising Star ad formats recalled the ad posted on June 12, 2013
- Nearly a Third of Internet Users in Nordic Countries Access Gambling Sites posted on May 29, 2013
Data Gem Categories
- Advertising (36)
- Africa/Middle East (17)
- Asia/Pacific (60)
- Automotive (1)
- Banking/Finance (15)
- Canada (10)
- Coupon (9)
- E-Commerce (23)
- Engagement (38)
- Europe (227)
- Financial Services (8)
- Gambling (1)
- Government (4)
- Health (3)
- Holiday Shopping (2)
- Latin America (46)
- Mobile (148)
- News & Information (25)
- North America (44)
- Olympics (13)
- Online Gaming (2)
- Online Video (42)
- Politics (1)
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- Search (6)
- Social Networking (74)
- Spain (1)
- Sports (2)
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- Tablet (20)
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- Travel (2)
- U.S. (158)
- Uncategorized (4)
- Web Traffic (24)
- Worldwide (43)
Data Gem Tags
Android Apple Argentina Australia Brazil Canada Demographics Display Ads E-Commerce Engagement EU5 Europe Facebook France Germany Google Google Sites Growth India Infographic iPad iPhone Ireland Italy Japan London Games Microsoft Mobile Mobile Mondays MobiLens Netherlands Online Video Poland Retail RIM Smartphone Smartphones Social Media Social Networking Spain Sports Symbian Tablet Tablets Turkey Twitter.com U.K. U.S. UK YouTubeData Mine Archives
Advertising Archive
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Young Brits Have A Higher Recall of Mobile Advertising
Posted on May 16, 2013 | No CommentsSmartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone. The growth of smartphone ownership... -
Who is Advertising on Facebook in France?
Posted on May 3, 2013 | No CommentsIn France, a total of 60.5 billion display ad impressions were delivered across the internet in March 2013, of which 13.5 billion were served on Facebook by over 2100 advertisers.... -
BT Group Overtakes BSkyB as Top UK Display Advertiser
Posted on November 5, 2012 | No CommentsIn 2011, BSkyB (British Sky Broadcasting Group) consistently ranked as the top display advertiser in the UK. In Q4 2011 alone, BSkyB accounted for over 4.4 billion ad impressions, nearly... -
Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising
Posted on May 2, 2012 | No CommentsWith each successive political cycle, digital advertising continues to play a more prominent role in campaigns. -
Men More Difficult to Persuade with Advertising than Women
Posted on June 2, 2011 | No CommentsIn a study of 292 television copy tests that accounted for about 200,000 respondents, comScore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages than women. -
Total Ad Impressions Delivered on U.S. Publisher Sites
Posted on October 28, 2010 | No CommentsU.S. online publisher sites delivered more than 417 billion ad impressions in September 2010, up 26 percent versus year ago. -
Top Social Network Publishers by Advertising Exposed Reach %
Posted on October 20, 2010 | No CommentsAds on Facebook.com reach 62 percent of Americans online, while ads on MySpace reach 24 percent.