Subscribe
comScore on Facebook
Data Gem Categories
- Advertising (28)
- Africa/Middle East (14)
- Asia/Pacific (57)
- Banking/Finance (13)
- Canada (9)
- Coupon (8)
- E-Commerce (17)
- Engagement (23)
- Europe (157)
- Financial Services (5)
- Government (3)
- Health (3)
- Latin America (44)
- Mobile (113)
- News & Information (23)
- North America (41)
- Online Video (35)
- Retail (7)
- Search (5)
- Social Networking (68)
- Tablet (13)
- Telecom (2)
- U.S. (138)
- Uncategorized (4)
- Web Traffic (17)
- Worldwide (26)
Data Mine Archives
Data Gem Tags
Android Apple Argentina Australia Brazil Canada Demographics Display Ads E-Commerce Engagement EU5 Europe Facebook France Germany Google Google Sites India Infographic iPad iPhone Ireland Italy Japan Microsoft Microsoft Sites Mobile Mobile Mondays MobiLens Netherlands Online Video Retail RIM Smartphone Smartphones Social Media Social Networking Spain Symbian Tablet Tablets Trend Turkey Twitter.com U.K. U.S. UK Video Metrix Yahoo! Sites YouTube-
Top Data Gems
North America Archive
-
Apps Account for 4 in every 5 US Mobile Media Minutes
Posted on May 7, 2012 | No CommentsOn Facebook, the top ranked mobile media property by engagement, 80 percent of time spent was represented by app usage compared to 20 percent via browser. -
Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising
Posted on May 2, 2012 | No CommentsWith each successive political cycle, digital advertising continues to play a more prominent role in campaigns. -
Tablet Competition Heats Up: Kindle Fire Captures more than Half of U.S. Android Tablet Market
Posted on April 26, 2012 | No CommentsWithin the Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012, already establishing itself as the leading Android tablet by a wide margin. -
Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months
Posted on April 18, 2012 | No CommentsDuring the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers... -
Android Captures Majority Share of US Smartphone Market
Posted on April 3, 2012 | No CommentsGoogle Android’s share of the smartphone market eclipsed 50 percent in February, an increase of 17 percentage points since February 2011. -
iPhone Users More Likely to Access Wi-Fi than Android Users in the US and UK
Posted on April 2, 2012 | 1 CommentA U.S. analysis of Wi-Fi and mobile Internet usage across unique smartphones on the iOS and Android platforms reveals that 71 percent of all unique iPhones used both mobile and Wi-Fi networks to connect to the Internet, while only 32 percent of unique Android mobile phones used both types of connections. -
Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content
Posted on March 20, 2012 | No CommentsA U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe”... -
iPad Ownership Grows Among all U.S. Income Segments
Posted on March 7, 2012 | No CommentsThose U.S. consumers in the $100k+ household income segment by far accounted for the largest segment representing 48.8 percent of today's iPad owners. -
The Rise of the iPad
Posted on March 6, 2012 | No CommentsSince February 2011, the number of iPad owners has more than doubled to reach 16 million U.S. mobile users for the three-month average period ending January 2012. -
Exponential Tablet Adoption in 2011 Ushers in Era of Convergent Consumption
Posted on March 5, 2012 | 1 CommentAn analysis across markets reveals that a growing percentage of mobile subscribers now own tablets in addition to their phones. The U.S. has the highest percentage of mobile subscribers who own tablets at more than 14 percent.
