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Advertising Archive
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87% of UK Online Audience Could be Tempted by Travel Ads
Posted on April 27, 2012 | No CommentsIn the UK, advertisers in the Travel sector placed nearly 3.1 billion display ad impressions during March 2012, reaching 87 percent of the total internet audience and accounting for 4.5 percent of all display ad impressions served. -
Social Networks – The Place to Advertise Consumer Goods?
Posted on March 30, 2012 | No CommentsDuring February 2012, 27.5% of the 73.7 billion UK ad impressions were socially-published. -
Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content
Posted on March 20, 2012 | No CommentsA U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe”... -
Social is Key to the Online UK Ad Landscape
Posted on March 2, 2012 | No CommentsIn the UK, Facebook.com carried more display ad impressions than any other online publisher during January 2012, with more than 17 billion display ad impressions, representing 24.0 percent market share. -
3 in 10 display ads delivered are never seen, often because users fail to scroll down the webpage or scroll too fast
Posted on February 24, 2012 | No CommentsA U.S.-based vCE™ Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had the opportunity to be seen by the consumer, a likely result of a consumer scrolling past the ad before it loaded or a consumer never scrolling the ad in to view. -
Inaugural Look at Brazil Display Ad Market Shows Facebook Leading as Top Publisher
Posted on February 8, 2012 | No CommentsFacebook.com ranked as the top display ad publisher in Brazil during the month of December with 11 billion display ad impressions (17.4 percent market share) reaching 33.1 million people online. -
UK Online Audience Increasingly Exposed to Video Ads
Posted on November 10, 2011 | No CommentsIn the UK, the number of online viewers watching content videos was stable over the past six months, with 33.3 million unique viewers during September 2011. -
Consumers Comparison Shop Using a Variety of Channels
Posted on November 4, 2011 | No CommentscomScore recently released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. To download a complimentary copy of the... -
comScore Study Reveals Declining Percent of U.S. Consumers Buying the Brand They “Want Most”
Posted on November 2, 2011 | No CommentsToday, comScore released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. To download a complimentary copy of the... -
Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011
Posted on November 2, 2011 | No CommentsThe Wall Street Journal published this infographic featuring a comScore analysis of the breakdown of large and small advertisers for the top three advertising publishers in the U.S. – Facebook,...
