How Retailers Can Act on the Shopping Behavior of Today’s Global Flex Shopper
As consumers flock to new platforms to watch video, there has been a growing rivalry between TV and digital and where dollars should be allocated. Yet, advertisers just want to reach the consumer wherever they spend time. To get your brands exposed in front of these consumers, you need to build the right balance. It’s time for TV and Digital to bury the hatchet and discover new ways to complement each other.