Woolworths Limited, Coles Group Ltd, and MyShopping.com.au, the top 3 online retailers in Australia attract a more mature audience than the average online demographic pattern in Australia. 62% of both Woolworths’ and Coles’ users are above 35 years old. MyShopping.com.au skews even older, with 67% of its audience being above 35 years old.
On the other hand, the Australian shoppers visiting ASOS, UK’s largest online fashion retailer, are younger. 62% of its Australian customers are between the ages of 6 – 34, contrasting sharply against Woolworths Limited and Coles Group Ltd’s more mature audience of 62% of shoppers being above 35 years old.