Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to the same period last year. The top 3 destinations in this category were 6pm.com, Taobao Global and Secoo.com.
When ranking countries by reach, France leads the pack with 17.5 percent of French internet users visiting a Jewelry/Luxury Goods/Accessories site during the month, followed by the Netherlands in second place with 11.4 percent reach and then the US and the UK, both with 10.1 percent reach. Turkey completes the top 5 ranking with 9.4 percent reach worldwide during August 2013.