Consumer consumption of content across platforms is fragmenting at an accelerating pace. Newly released data from comScore MMX Multi-Platform, shows that UK multi-platform users consume 23 percent more digital content than PC-only users.
To demonstrate the importance of data-driven advertising planning for consumers on multiple devices, comScore & UKOM are hosting an insightful industry event on the 1st October, focused on exploring how the Multi-Platform Majority balances their PC, Mobile and Tablet consumption. The event features global, big-picture insights on the shape of things to come as well as an expert agency panel discussion with representatives from MEC, Havas and Arena Media.
Seats are limited at the event, so register now to confirm your place.