In August 2013, the retail category was visited by over 5 million Swedish internet users, an increase of 12 percent compared to August last year.
Amazon Sites is the clear leader in this Top 15 ranking with almost 1.7 million unique visitors – almost twice more that of CDON Group who came second place with an audience of 985,000 in August 2013. IKEA and Elgiganten.se follow in third and fourth position with 793,000 and 676,000 unique visitors respectively.
Looking at engagement with the Top 15 retail sites in Sweden, visitors to HM.com and Kering spent the most time during August 2013, with 23.9 and 21.1 minutes per visitor, respectively. IKEA ranked in third place with 16.3 average minutes spent per visitor in that month.