Mobile shopping is growing amongst Spain’s 24 million smartphone users. In the three month average ending February 2013, 10 percent of Spanish smartphone owners used their device to purchase a good or service at least once during the month. These mobile purchases range from clothing and accessories, to airline tickets and consumer electronics, but exclude digital content such as games or apps.
The comparison between iPhone and Android users shows that their mobile shopping behaviours differ significantly. In February 2013, Spanish iPhone users were twice as likely as Spanish Android users to shop 1-3 times during the month. Additionally, nearly 1 in 5 iPhone users in Spain made a mobile purchase at least once during the month, compared to 9.4 percent of Android users.