More than 5.7 million people in the UK visited online dating sites in September 2012, showing a 22-percent increase from the same month last year. POF (Plenty of Fish) was the most popular online dating site in September 2012, as nearly 1.5 million users spent an average of 115 minutes on the site.
25-34 year olds comprised nearly 1.3 million unique visitors in September 2012, making them the most active users of online dating sites in the UK. Interestingly, the demographic that has seen the most growth over the past year is the 55+ age group. Showing a 39-percent increase, the 55+ age group nearly reached the one million visitor mark in September 2012 for the first time.