Feature Phone Owners and Recent Purchasers [Feature Phones Remain Popular As ‘Starter Phones’]

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Top Data Gems

• Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard mobile ad posted on June 12, 2013
• Asia Pacific Has Largest Daily Online Gaming Audience posted on June 11, 2013
• IAB’s Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners posted on June 12, 2013
• Who uses Social Networks in the Netherlands? posted on June 19, 2013
• Nearly all consumers who interacted with IAB’s Mobile Rising Star ad formats recalled the ad posted on June 12, 2013

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