Around the world, online video viewing has grown to become an integral part of the online experience. The launch ofÂ comScore Video Metrix in Taiwan, Vietnam, Indonesia and the Philippines today brings comScore’s industry-leading online video measurement service to 12 markets in the Asia Pacific region and 25 individual markets worldwide. Across the four new markets where comScore Video Metrix was introduced, Google Sites, driven largely by viewership at YouTube.com, led as the top online video destination based on the number of unique viewers.
*Video Properties include all sites under that parent company, ie. Google Sites includes YouTube.com, etc.
**Excludes visitation from public computers such as Internet cafes or access from mobile phones, tablets, etc.
*** VEVO YouTube Channel accounts for online video viewing attributed to the VEVO property.Â