As part of our comScore at the Games series, the comScore Custom Analytics team looked at the volume of Olympics-related searches out of the total number of U.S. searches leading to sports sites over the course of the Olympics. The days around the opening weekend of the Games exhibited the highest share for Olympics-related searches, with nearly 60 percent of searches conducted on July 28th having to do with the Olympics. Over the course of the Games, Olympics-related searches comprised nearly a third of all searches leading to sports sites, which confirms the scale of interest in the Games.
Interestingly, while computers accounted for the majority of Olympics-related searches in terms of absolute numbers, tablets actually showed the highest percentage of Olympics-related searches. For more on this analysis, as well as additional insights on what the public found really interesting throughout the Games, please visit the full blog post on comScore Voices.
