Over 10 million people in the UK accessed sports news via their smartphone (36% of smartphone users) in June 2012, compared to 42.3 million US smartphone users (38%). source: comScore MobiLens
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Top Data Gems
- Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard mobile ad posted on June 12, 2013
- Asia Pacific Has Largest Daily Online Gaming Audience posted on June 11, 2013
- Who uses Social Networks in the Netherlands? posted on June 19, 2013
- IAB’s Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners posted on June 12, 2013
- Nearly all consumers who interacted with IAB’s Mobile Rising Star ad formats recalled the ad posted on June 12, 2013
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- Advertising (36)
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- U.S. (158)
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- Web Traffic (24)
- Worldwide (43)
Data Gem Tags
Android Apple Argentina Australia Brazil Canada Demographics Display Ads E-Commerce Engagement EU5 Europe Facebook France Germany Google Google Sites Growth India Infographic iPhone Ireland Italy Japan LinkedIn London Games Microsoft Mobile Mobile Mondays MobiLens Netherlands Online Video Poland Retail RIM Smartphone Smartphones Social Media Social Networking Spain Sports Symbian Tablet Tablets Turkey Twitter.com U.K. U.S. UK YouTubeData Mine Archives