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Top Data Gems

• Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard mobile ad posted on June 12, 2013
• Asia Pacific Has Largest Daily Online Gaming Audience posted on June 11, 2013
• IAB’s Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners posted on June 12, 2013
• Nearly all consumers who interacted with IAB’s Mobile Rising Star ad formats recalled the ad posted on June 12, 2013
• Nearly a Third of Internet Users in Nordic Countries Access Gambling Sites posted on May 29, 2013

Data Gem Categories

• Advertising (36)
• Africa/Middle East (17)
• Asia/Pacific (60)
• Automotive (1)
• Banking/Finance (15)
• Canada (10)
• Coupon (9)
• Demographics (1)
• E-Commerce (23)
• Engagement (38)
• Europe (228)
• Financial Services (8)
• Gambling (1)
• Government (4)
• Health (3)
• Holiday Shopping (2)
• Latin America (46)
• Mobile (148)
• News & Information (25)
• North America (44)
• Olympics (13)
• Online Gaming (2)
• Online Video (42)
• Politics (1)
• Retail (21)
• Search (6)
• Social Networking (75)
• Spain (1)
• Sports (2)
• Sports London (1)
• Tablet (20)
• Telecom (4)
• Travel (2)
• U.S. (158)
• Uncategorized (4)
• Web Traffic (24)
• Worldwide (43)

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