In March 2012, 90.4 million people in the EU5 accessed Map sites via a computer, representing 49.6 percent of the internet audience. In comparison, 39.8 million smartphone users accessed maps via their device, representing 35 percent of the EU5 smartphone audience. France ranked first for penetration of Maps sites accessed via computer (53.4 percent reach) but ranked last when it came to smartphone map access (30.4 percent reach). The UK was the top market in terms of Map access via smartphones at 40.2 percent.
For more insights into the European mobile market, read the press release titled â€˜EU5 Map Usage via Smartphone Growing 7x Faster Than Classic Webâ€™