In Germany, nearly 30 million people visited a newspaper site in March 2012, an increase of 3 percent over the past year. A demographic analysis of the 5 largest newspaper sites in Germany showed that visitors from high income households were most likely to visit these sites compared to the average internet user. Amongst the top 5, visitors from higher income households with earnings of over â‚¬ 75,000 were 44 percent more likely (index of 144) to visit SÃ¼ddeutsche.de compared to the average internet visitor. The only newspaper that over indexed on two segment (25,000 â€“ 34,999) and (75,000+) was Welt.de
This trend continued across all the top sites, with visitors from the highest household income segment indexing higher than all segments.
*Composition Index Unique Visitor = % of Online Newspaper Visitors by Demo Segment / % of Total Internet Population from the Demo Segment x 100; Index of 100 indicates average representation. (Age 15+)