During February 2012, 27.5% of the 73.7 billion UK ad impressions were socially-published*. The category with the highest share of ads published on social networking sites was Consumer Goods with 40.1 percent of their total display ad impressions being socially-published. The second â€˜most socialâ€™ category was Media & Entertainment, with 35.7 percent of their total ad impressions being published on social networking sites such as Facebook or LinkedIn.
One of the advertisers placing the highest share of ads in the UK was KX Energy DrinkÂ with 89.3 percent Â of their total impressions being socially published.
*Socially-published ads refer to display ads that appear on social networking sites, such as Facebook and LinkedIn.