Tablets were a pivotal force in the mobile space in 2011 as they provided consumers a unique mobile user experience,Â combining portability with powerful computing functionality while offering a screen size more reader-friendly than aÂ smartphone. While tablets were introduced to the mass market just a few years ago, these devices are rapidly gainingÂ in the consumer marketplace.
An analysis across markets reveals that aÂ growing percentage of mobile subscribers now own tablets inÂ addition to their phones. The U.S. has the highest percentageÂ of mobile subscribers who own tablets at more than 14Â percent. Canada and Spain followed with approximately 10Â percent of mobile subscribers in both countries reportingÂ owning tablets. Across EU5 markets, 8.3 percent of all mobileÂ subscribers reported having a tablet device. As more tabletsÂ promise to hit the mainstream in 2012, it is highly likely that theÂ percentage of tablet ownership among mobile subscribers inÂ these markets will rise.
For more insights on the mobile and connected device landscape, download the 2012 Mobile Future in FocusÂ report now.