Smartphones and Tablets Fuel the Rise of the Digital Omnivore

The rise of smartphones and tablets has drastically altered consumers’ digital media consumption – changing the way people access content, where they consume it and the frequency of consumption. This evolution of digital device interaction has given rise to an age of ‘digital omnivores’ – consumers who access content through several touch points during the course of their daily digital lives.

Mark Donovan, comScore SVP for Mobile, shares insights on the future of mobile consumption and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead.

To read more about the future of digital, download a copy of the full report here.