Nearly 34 Percent of EU5 Apple iPad Users Also Own an iPhone

Information that was exclusively released in our latest white paper (Connected Europe: How Smartphones and Tablets are Shifting Media Consumption) shows that 33.7 percent of iPad users in EU5 (France, Germany, Italy, Spain and UK), also owned an iPhone.

During the three month average ending October 2011, 23.6 percent of Google’s Android tablet users also owned a smartphone running on Google’s OS.  The third operating system analysed was Blackberry’s RIM with 20.1 percent of Playbook (RIM) owners also using a Blackberry smartphone as their primary device. Interestingly, when looking at the figures in reverse, 66.3 percent of iPad users don’t have an iPhone, showing that the iPad’s popularity extends well beyond Apple’s smartphone customers.

Nearly 34 Percent of EU5 Apple iPad Users Also Own an iPhone