Social networking continues to amass online users and capture an increasing share of their time, redefining how people interact with their personal social circles and brands in both the online and offline environments. Social Networking accounted for 16.6 percent of all U.S. online minutes at the end of 2011 and is on track to surpass Portals as the most engaging online activity in 2012. Facebook continues to lead as the driving force behind this shift in consumer behavior accounting for the largest share of online minutes across the entire web in 2011.
Andrew Lipsman, comScore VP of marketing and industry analysis, shares insights on the future of social media and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead.
To read more about the future of digital, download a copy of the full report here.