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U.S. Mobile Email Audience Grows by Nearly 20 Million Users in the Past Year

– January 9, 2012Posted in: Mobile, U.S.

89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month average period ending November 2011, growing 28% from the previous year and representing an additional 19.5 million mobile email users. In November, nearly 2 of every 5 mobile users in the U.S. used email (both smartphone and non-smartphone users), with penetration much higher among just smartphone owners at 78%.

Analysis of the frequency of mobile email usage found that the majority of users accessed email almost every day from their mobile device, representing 64% of mobile email users, with this segment showing the largest audience growth in the past year with a 33% increase.

Mobile Email Audience in the U.S.

Tags: mobile email, Mobile Mondays

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