During the 3 month average ending November 2011, nearly 30 million smartphone owners used Nokia devices, making it the top smartphone manufacturer in the EU5 region (France, Germany, Italy, Spain and UK). Nokia was the leading OEM (Original Equipment Manufacturer) with a 29.7 percent of all smartphones in use, but the Finnish company saw a decline of 16.8 percentage points in their market share over the last year. Apple accounted for 20.4 percent of the smartphone device market share making it the second most popular OEM. Amongst the top 5, Samsung was the fastest growing smartphone handset manufacturer, increasing their market share by 9.5 percentage points to 17.5 percent in November 2011.
