20.1 million mobile phone owners in the U.S. used their device to scan a QR code in the three-month average period ending October 2011.
Among these mobile users who used their phone to scan a QR code, 59.4% did so from home, while 44% did so from a retail store and 26.6% did so from a grocery store. 21.4% scanned a QR code while at work, while 11.2% did so outside or on public transportation with nearly 10% scanning a QR code while in a restaurant.
What would be interesting to know the percentage of ‘repeat/return’ scans. My findings (in 2011) are that more than 80% of QR codes are implemented so badly, once scanned on a mobile phone, the user will never return because of poor presentation (standard web page on a mobile = no can read + no can navigate) or no added value (just send the user off to a useless general information page or worse).
I do really wonder how long the general public will put up with this?
The scan rates in the future will be an interesting thermometer to QR code acceptance (toleration).
I am only glad that unlike NFC and bluetooth it remains a users choice to engage or not
I’d find this more meaningful if the post elaborated on what the QR codes linked to.