In the U.S., 38% of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. In September 2011, 56% of smartphone purchasers completed their transaction while at home, leading as the most popular purchase location. 42% of consumers made purchases while out of home (i.e. restaurants, parks, etc.) or at work, with 37%Â making purchases while traveling/commuting. Slightly more than one in three purchasers used their smartphone to buy while in a store, highlighting the increasingly important role mobile is playing in consumersâ€™ brick and mortar retail experience, especially as a tool for real-time price and product comparisons.
These findings and more will be presented in an upcoming webinar:Â Handheld Shopping: How Mobile is Changing the Retail Environment, on December 7. Click here for more information and to register.