In France, over 85 percent of the total online audience watched videos online in September 2011. Of these 40.1 million people, over 21 million viewers were male and nearly 19 million were female, an equal reach of online video between the two genders. However, the engagement levels are very different. Males spent over 29.7 billion minutes watching online videos during the month, which is more than twice the amount of time females spent online engaging with videos (13.3 billion minutes).
To gain more insight into the online video market in France and Europe, download the presentation titled “The Changing Shape of Online Video in Europe”
