iPhone Users More Likely to Access Retail Content via Apps than Android Users

A look at how U.S. consumers accessed retail content via their mobile phones revealed various usage patterns across platforms. Nearly half of all smartphone owners used only their mobile browser to access retail content in September 2011, with 26% using just apps and 18% using a combination of access methods.

Apple iPhone users were more likely to access retail content via apps only (36%) when compared to Android users (24%).

Mobile Retail Access by Platform