Two-thirds of U.S. tablet owners played a game on their device in September, with 23% doing so almost every day. Listening to music was also a popular activity, with 62% of tablet owners reporting listening to music downloaded from a music service and 57% reporting listening to music from a streaming or cloud-based service (57%).
Among video viewing activities, watching short video clips such as those on YouTube was the most popular activity, with 65% of consumers doing so on their tablets in the past month. Nearly half watched on-demand TV shows, full-length movies and live broadcasts. 57% of consumers also read an e-magazine or newspaper, on par with those that read an e-book on their tablet in September (56%).
These findings are part of recent comScore report, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits.
To download a complimentary copy of the report, please visit: Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits.