Apple iOS Accounts for Majority of Non-Computer Traffic in the US

In August 2011, the iOS platform accounted for more than half (58.5%) of the share of total non-computer Internet traffic measured through browser-based page views in the U.S, with the iPad’s dominance in the tablet market playing a key role in its position. In fact, iPads delivered 97.2% of all tablet traffic and even edged out iPhones in delivering the highest share of traffic for the iOS platform (46.8% vs. 42.6% of iOS traffic).

Android OS ranked second delivering 31.9% of overall non-computer traffic in August. RIM followed with a 5.0% market share. Other platforms, including Windows Mobile, combined to account for the remaining 4.6% of digital traffic.

These findings are part of recent comScore report, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits.

To download a complimentary copy of the report, please visit: Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits.

OS Market Share of Digital Traffic in the U.S.