An analysis of social networking visitation and engagement by region revealed that Asia Pacific, home to the largest online audience of the five global regions, contributed 32.5% of worldwide visitors to the category. Europe followed with 30.1% of social networkers, while North America accounted for 18.1%. Latin America represented 10.2% of all social networking visitors in June 2011, while the Middle East â€“ Africa was home to 9.1 percent of the categoryâ€™s audience. When looking at the share of time spent on social networks, Europe accounted for the largest share of time at 38.1% of all social networking minutes, followed by North America where 21.4% of all social networking minutes emerged. Although Asia Pacific is home to the largest social networking population by visitors, the region accounted for just 16.5% of all social networking minutes.
These findings are part of the recent comScore report, The Rise of Social Networking in Latin America.