In the EU5 region (including France, Germany, Italy, Spain and UK) 4.6 percent of mobile users and 9.8 percent of smartphone owners scanned a QR or bar code during the month of June 2011.
Among mobile users who scanned a QR or bar code on their mobile devices in June, 57.4 percent did so from home, while 22.6 percent did so while at work and 20 percent scanned a QR or bar code when outside or on public transport. Nearly 18 percent scanned a QR code while at a retail store, while 17.2 percent did so while in a supermarket and 5.7 percent did so while in a restaurant.
*Percentages will not sum to 100% as respondents may select more than one source of QR/bar code scanned
It would be nice to know how the survey was carried out!
Hi Renato,
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
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