The Philippines Spends Highest Share of Time on Social Networking Across Markets

We recently reported that the Philippines ranked as the top market for Facebook with 92.9 percent of its online population visiting in February 2011. At present, the Philippines continues to hold the top spot for Facebook penetration and also ranks highest in share of time spent on social networking properties across the world, making it the most social media-addicted market globally. Of the total time spent online in April 2011 by the Philippines’ online audience, 41.3 percent was spent on social networking sites. Russia and Venezuela followed closely, with a 39.7 percent and 33.2 percent  share of time spent on social networking, respectively.

Markets with Highest Share of Time Spent on Social Networking