In most EU5 markets, text messaging on mobile devices has witnessed a decline in the past year, likely due to increasing alternative means of communication through mobile phones, such as social media. Spain posted the strongest declines year over year at 3.8 percentage points, while France was the only market to see growth in this area, up 2.8 percentage points. The U.K. market maintained the highest penetration of text messaging usage among its mobile subscribers, and showed the slowest rate of decline at 0.6 percentage points.
