As the recent ad spent figures by the IAB UK show, the top spender in online display advertising last year was the finance sector. According to comScore Ad Metrix the UK finance sector accounted for 18.9 billion display ad impressions during the second half of 2010. TotallyMoney.com was the top advertiser with 2.3 billion display ads, accounting for a 12% share in the category. Aviva ranked second with 1.5 billion display ads and QuickCreditScore in third place with 1.2 billion of display ads served in H2 2010.
* TotallyMoney.com is part of the Media Ingenuity Ltd
** QuickCreditScore.co.uk is part of Adaptive Affinity