The comScore 2010 U.S. Digital Year in Review is now available for download.
Text messaging lead as the top mobile activity with 68 percent of Americans texting in December 2010, while more than half took a photo with their mobile device (52.4 percent) and 39.5 percent of subscribers accessed news and information. Although application usage continued to grow in 2010, slightly more Americans (36.4 percent) used their mobile browser than accessed applications (34.4 percent).
Some questions for me here. Did they do the activities like weather, email, maps, video, IM etc using apps or their browser? That isn’t clear to me here. Its not clear I can use this graphic and tell people that apps are the least used because I don’t really know how they accessed some of the activities they performed online. A more helpful look at this data would be to break it out by Text, Web and Apps and for the last two have a breakdown of what activities they performed. My 2 cents.
The data in the above reflect content accessed through applications, browsers and SMS services. A more detailed look at content accessed from apps and browsers specifically can be found in our 2010 Mobile Year in Review report, available for download here: http://comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review