Smartphone Adoption increased across the U.S. and Europe

The comScore 2010 Mobile Year in Review is now available for download.

2010 saw smartphone adoption increase considerably across the U.S. and Europe. Despite the wide proliferation of iPhone and Android devices in the U.S. this year, on a relative basis, smartphone adoption continues to trail certain markets in Europe. Currently, Spain leads all markets with smartphone adoption of 37.6 percent (up 10.3 percentage points vs. year ago), as it surpassed Italy in November. The UK also has strong smartphone adoption at 34.3 percent, up from 21.0 percent last year, as the fastest growing among the six markets analyzed. U.S. smartphone adoption stood at 27 percent at the end of 2010, up from 16.8 percent the previous year.

Smartphone Adoption by Market