Groupon Contributes to Significant Growth for Coupon Sites in Europe

The comScore 2010 Europe Digital Year in Review is now available for download.

The total number of people using coupon sites in Europe in a month grew 162 percent to 34.9 million visitors in December 2010 when compared to the prior year. The sizeable growth can largely be attributed to the emergence of Groupon, which was not a significant player in Europe in 2009. Groupon, buoyed by its acquisition of its leading competitor in Europe, was able to establish a presence in more than one hundred European cities in the past year and now reaches more than 12 million visitors a month, approximately one-third of the total coupon market.

Growth of Coupon Sites in Europe by Total Unique Visitors