The comScore 2010 Mobile Year in Review is now available for download.
In Europe, retail-related categories grew significantly over the past year. Auction sites increased by 86 percent and reached 13.6 million mobile users across the EU5 region in December 2010. The second fastest growing category in Europe was Shopping Guides (up 82 percent), followed by General Reference sites (up 80 percent), and Online Retail (up 79 percent). The number of mobile subscribers accessing Women’s Magazine content (up 76 percent), Social Networking sites (75 percent), and Men’s Magazines (71 percent) was also up significantly.