E-mail still Popular Among the Older Generation in Europe

The comScore 2010 Europe Digital Year in Review is now available for download.

Email, Instant Messengers, Portals and Social Networking sites show that there are slight differences between age groups. The younger generation aged 15-34 are increasingly shifting their online activity to social networking (+32 percent) whereas the older population, above the age of 35, are experimenting with social networking but also embracing the comfort of traditional email (+6 percent).

Year-over-Year change in Time spent Online