Spanish Internet users between the age of 15-24 spent most time on Social Networking sites with an average of 11 hours in December 2010, followed by 15-24 year olds from the UK and Italy. 35-54 year old Internet users in the UK spent on average more time on Social Networking sites than their 25-34 year old counterparts.
Average time spent on Social Networking sites is most balanced between the age groups in Germany and the Netherlands.
The 15-24 years age range seems fairly wide in terms of audience behavior. Would be interesting to know if the 15-24 age range has a split behavior… E.g. 15-19 year olds spend more time compared to 20 & over, etc.
Average number of hours over what period? Is this average hours per day, week, month…!?
Also, does this only include people who are users of social networking sites or is it across the entire population of each country within each age group?
More detail please!!
@Chris I had exactly the same questions, pretty useless currently
pls add more information !
@Chris and Jeroen: It’s average hours during the month (December 2010).
Hope that helps!
Berit