Persons age 25-34 account for the largest segment of Facebook users, with people over the age of 55 accounting for 13 percent of visitors.
Visitor Demographics to Facebook.com
– September 16, 2010Posted in: North America, Social Networking
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This should dispel the notion that only “kids” are on Facebook.
If you have a product, service, cause or issue to promote to anyone over age 12, you should probably be using Facebook as part of your PR campaign.
The powerful Facebook Fan Page can be used dozens of ways. You can target niches using the search function and by perusing Groups. And Facebook ads can also help you reach your target audience quickly and fairly inexpensively.